S.I.R. Privacy Policy

1. Introduction & Scope

S.I.R. (“we,” “our,” or “us”) is a boutique strategic management consultancy founded in 1964 and based in Richmond, Virginia. We provide in-house, research-driven strategic planning, marketing research, and creative solutions for clients across sectors including nonprofits, higher education, healthcare, economic development, and government agencies (sirhq.com, sirhq.com).
This Privacy Policy explains how we collect, use, share, and protect information when individuals interact with our digital advertising campaigns, website (www.sirhq.com), and services.

2. Information We Collect

  • Information you provide: Contact details such as name, email, and organization when submitting forms for “Schedule a Conversation” or inquiries (sirhq.com).

  • Automatic data collection: IP address, browser or device type, pages visited, ad click activity, and campaign-related data such as UTM parameters.

  • Tracking technologies: Use of third-party tools such as cookies, pixels, and analytics tags to analyze campaign performance and behavior across channels.

3. How We Use Your Information

  • To deliver and personalize paid digital ads such as those on Meta and Google.

  • To measure ad engagement and improve marketing performance.

  • To respond to your inquiries and manage scheduling conversations.

  • Your information will not be used for any active or future research, planning, or communications projects

4. Tracking, Cookies & Pixels

We may use standard tracking tools such as Google Analytics and social media pixels to gather data for ad targeting, measurement, and site behavior analysis. Users can manage or disable cookies through browser settings or platform opt-out tools. Relevant disclosures will be included where required in ads.

5. Legal Basis for Processing

  • Consent: For users within the EU or EEA, where required, we obtain consent for data uses such as remarketing.

  • Legitimate interests: For ad performance analysis, lead management, and tailored content delivery.

6. Data Sharing & Disclosure

We may share personal information with:

  • Advertising platforms such as Meta, Google, and LinkedIn for campaign purposes.

  • Analytics and marketing service providers.

  • Legal authorities when required by law or to protect rights.

7. Data Retention

We retain collected data for as long as necessary to support campaign activities, strategic analysis, and lead management unless otherwise required by law.

8. Your Rights

Depending on your jurisdiction, you may have rights to:

  • Access, correct, or delete your personal data.

  • Opt out of marketing communications.

  • Withdraw consent where previously given.

9. Data Security

We maintain administrative, technical, and physical safeguards to protect your data from unauthorized access or disclosure.

10. Third Party Links

If you click links to external sites, please note that those sites have separate privacy policies and are not governed by ours.

11. Policy Updates

This policy may be updated over time. Changes will be reflected with a new effective date clearly displayed on our website.

12. Contact Information

If you have questions or concerns about this policy or your data, please contact us at:


S.I.R.
2601 Floyd Avenue, Richmond, VA 23220
Phone: 804-358-8981
Or use our website’s “Contact” form (sirhq.com/contact