We are a new kind of strategic management consultancy, one that’s designed and staffed to meet the needs of organizations today—strategic, seasoned, data-driven, nimble, creative, and results-oriented.

We are a small band of curious minds eager to make a difference for our clients, our community, and our world. 

Founded in 1964, we help companies, governmental agencies, nonprofits, and even entire communities solve today's problems and plan for tomorrow. Chances are you’ve heard of many of the organizations that have turned to us: Walmart, Lincoln Financial, StoryCorps, Home Instead Senior Care, AARP, and even NASA. We’ve also worked for countless other Fortune 1,000 companies, healthcare systems, educational institutions, national and state-level associations, and destinations.

Our clients tell us we're skilled, sharp, and genuine. Our senior leaders have worked at some of the most respected marketing organizations in the business, from the Martin Agency to CRT/tanaka to Procter & Gamble.

We joined forces to build a strategic, creative, and responsive group that isn’t bogged down with corporate politics or distracting drama. To put it simply, we’re united around delivering results for our clients.

SIR's world HQ, in Richmond's Fan District

SIR's world HQ, in Richmond's Fan District

Our home, a century-old bank building in the heart of Richmond, VA, is featured throughout this website. While we’re surrounded by the visual iconology of a solid past, our insights, services, and process are wired to help organizations thrive today in an era when change is constant.

We provide a highly customized, tailored approach on every assignment. Our team draws on our strategic planning skills, and we deliver services ranging from primary market research to communications support to leadership training around media, culture, diversity, and inclusion.

SIR’s strategic advice, trends research, and ability to enlighten our stakeholders about the future are helping us ensure that Charlotte will always be THE winning city of tomorrow.
— Marcus Jones, city manager, Charlotte

Our work is informed by custom research—existing secondary research or primary research that we conduct.  We also bring in relevant insights from our strategic think tank, SIR's Institute for Tomorrow (IFT—formerly the Boomer Project and GenerationsMatter). 

Using a generational lens, the IFT researches and delivers insights on demographic and cultural trends shaping the future. We must be on to something, as our insights have been featured in Los Angeles Times, The Washington Post, Chicago Tribune, Toronto Star, Businessweek, Wall Street Journal, and Barron’s, and on NBC Nightly News, CBS News, MSNBC, and NPR’s Morning Edition. And on almost any given week, John Martin and Matt Thornhill are sharing the IFT’s insights as keynote speakers at national conferences.



Call Michael Norvell at 804-342-1774, or email him at michael.norvell@sirhq.com.