Market research, strategic planning, and corporate
communications delivered by senior-level consultants




What do you need to know today
so you can thrive tomorrow?

SIR specializes in custom-built research, comprehensive strategic planning, and future trends analysis. At our core, we work to:

  • Maximize tourism and economic development assets for cities, regions, and destinations.

  • Boost engagement with nonprofit organizations and associations.

  • Streamline transportation and transit services.

  • Build better healthcare systems.

  • Create more diverse, equitable, and inclusive workplace cultures.


55 Years of Experience
in National and Regional Markets

In addition to guiding our clients through the pressing challenges of today, throughout our history we’ve worked to make a difference for our communities and our world by shedding light on the landscape ahead.

And the world has taken notice.

Our generational insights and trends analysis have been featured in the New York Times, Los Angeles Times, Washington Post, Chicago Tribune, Toronto Star, BusinessWeek, Wall Street Journal, and Barron’s, as well as on NBC Nightly News, CBS Evening News, MSNBC, and NPR’s “Morning Edition.” Additionally, some of our past and current clients can be found below.



Whether you’re trying to foster a more diverse culture where differences are celebrated as strengths, attract more people and spending to your region, better understand your transit customers, discover new ways to serve patients and their families, or strengthen your community through increased support and engagement with your organization, we know the marketplace changes fast.

That’s why we filter every finding through a forward-thinking lens and craft every recommendation to resonate far into the future. Explore some of our work below.



Put our knowledge of tomorrow to work today

What’s coming next, who’s driving the change, and what should you do?

Our work is supported by SIR’s Institute for Tomorrow, our in-house research-based think tank that identifies and reports on the major demographic and cultural trends shaping our future.

We share our research-backed trends through keynote speeches, planning workshops, and training events. 

JWM Speaking at IPI Conference IV - 6-30-2015.jpg

Let’s Connect

2601 Floyd Avenue
Richmond VA, 23220

Call Ried Watkins at: 804.342.1767
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