Sandra Baker
Managing Partner
Finance, Accounting & HR
As Principal, Finance, and Accounting, Sandra is responsible for SIR’s financial accounting, A/R, A/P, contracts, compliance, HR, payroll, and building management, in no particular order.
Sandra leads with the heart, managing her areas of responsibility with integrity, accuracy, and thoroughness.
Sandra is an avid hiker and backpacker having trekked Peru’s Inca Trail, the Grand Canyon, Canyon Lands, Yosemite, and other wonders. A special joy for Sandra is photographing extraordinary places, friends, and family. She also enjoys cultivating African Violets and other heirloom plants. Learning something new completes her day.
Keeping the Books:
Too young to be taken seriously behind the cash register for our family business, I started my working career behind the scenes. My family owned several bookstores over the years, and maintaining the accounting ledgers was one of my many jobs. I later found my way to American Cellular when the industry was in its infancy and mobile phones were the size of a suitcase! While there, I was tasked with taming inventory control, roaming billing, A/P, A/R, and eventually was responsible for cash accounting. After a 10-year stint in cellular, including a few buyouts, I decided to return to the family business and managing all aspects of our busy college textbook store.
In 2006, I was hired by SIR as a Production Manager, proofing documents, updating SIR’s website, photographing events and staff, as well as assisting the CEO. In 2013, when SIR’s previous CFO moved out of state, I was asked to fill my current role — what a journey it has been!