Do you need trusted strategic advisors to help you know, plan, or actually do something so that your organization or community can improve tomorrow?

SIR’s slogan, Improving Tomorrow, says a lot about our firm, and reflects our stated corporate purpose to make a difference in our world and in our community. This mantra is what attracts, motivates, and retains SIR’s associates. It’s why we come to work, why we tirelessly serve our clients 24/7/365 and, ultimately, why we deliver results that make a big difference to our clients’ business. It’s also why our work doesn’t feel like work. It’s why what we do feels more like a privilege to serve. 

This is why we love helping state governmental agencies, higher education, healthcare, the destination and hospitality industry, economic development efforts, and even entire communities. This is all very important work that makes a difference to our society and the well-being of our fellow humans. Simply put, we love serving organizations that improve our world, so we can, too. 

SIR began in 1964 as a traditional market research firm and has conducted more than 15,000 consumer studies. In the last decade, we evolved beyond research to provide the full-service support that our clients so often need. This expanded skill set includes expertise in business strategy, media and public relations, diversity and inclusion support, videography, and much more. (Check out some of our work here.)

Clients typically engage us to help in one or more of four ways:


You've got questions, we find answers.

Whether you're trying to determine gaps in the market, position your organization or community, explore a new program concept, or gain a deeper understanding of your customers or stakeholders, we can help. Our goal isn't to sell you a research study, but to discover what you need to know.

  • Stakeholder surveys (benchmark, tracking)

  • Focus groups (in-person, online)

  • One-on-one interviews

  • Landscape audits

  • Competitor analyses

  • Communications audits


Our seasoned business experts provide top-to-bottom strategic planning.

Whether you are trying to determine the best path forward or remedy an issue holding you back, SIR can provide the necessary guidance. We don't bring packaged solutions, but develop strategies that will work for you. We are disciplined, thoughtful, and relentless in whatever we do for you. 

  • Business strategies

  • Strategic planning

  • Communications guidance and branding

  • Diversity and inclusion plans

  • Public and media relations plans

  • Digital engagement strategies


Bring to life ideas that matter to all.

SIR's professionals have a deep background in public relations, public affairs, corporate communications, advertising, reputation management, and internal culture building. Plus, we’re grown-ups who respect what everyone brings to the table, including the client. That means we deliver solutions without ego.

  • Rebrand implementation and marketing

  • Strategic plan implementation

  • Public and media relations support

  • Diversity and inclusion training and support

  • Executive communications

  • Executive session facilitation



Put our knowledge of tomorrow to work today

Everyone wants to know what's coming. We've discovered that the best way to fully understand tomorrow is to consider the people factor. The trends shaping the future will be shaped by the people making it happen — and they're all from different generations.

Directed by SIR's Matt Thornhill, the founder of SIR's Boomer Project and GenerationsMatter, the Institute for Tomorrow is the new name and focus of our think tank. We help clients map out the future we already know. This isn't about predicting the future. It's about planning for tomorrow. We'll help you get ready.

  • Keynote speeches

  • Workshop facilitation

  • Generational workforce training

  • Trends forecast articles