Transportation matters in ways we rarely stop to consider until we find ourselves stuck in traffic or still waiting for a bus that should have been here 15 minutes ago.
But the reality is, transportation ties into everything, and ties everything together. Economic development, quality of life, the appeal of your town, city, or state as a place to live — they all rely not only on having a well-informed, comprehensive transportation management plan, but effective strategies to implement that plan and communicate it with the public.
Whether we’re teaming up with state and local agencies, DOTs, PDCs, MPOs, or transit and TDM programs, we bring the latest consumer marketing research techniques to transportation, because we know just how far the right information, insights, and strategies can travel.
What we do:
If you’ve driven many of Virginia’s roadways, you’ve probably seen our work — from the iconic “Follow the Gulls” signage leading travelers to the Chesapeake Bay Bridge-Tunnel, to those blue and white “511 Traffic Information” signs, which used to say “Travel Information” until our research revealed a high level of driver confusion, thinking the service related to hotels and attractions instead of real-time road conditions.
We’ve teamed up with regional transit providers to streamline and better serve users from Virginia to Utah, informed the reconstruction of the Springfield Interchange (one of the world’s busiest highway junctions), and helped launch countless awareness and safety campaigns.
Our services include:
Transit/TDM market research (design, secondary, quantitative, qualitative)
Change, crisis, and reputation management
Diversity and inclusion training
Generational workforce training
Media and presentation skills training
Executive session facilitation
A few past and current clients include:
Greater Richmond Transit Company
Potomac and Rappahannock Transportation Commission
Metro Transit (Minneapolis, MN)
The Central Florida Regional Transportation Authority
Arlington County Commuter Services
Northern Shenandoah Valley Regional Commission
Fredericksburg Area Metropolitan Planning Organization
Loudoun County Department of Transportation and Capital Infrastructure
Utah Transit Authority
ACHD Commuteride (Boise, ID)
Charlotte Area Transit System