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 Michael Norvell, Principal

Michael Norvell, Principal


Michael Norvell has a particular knack for getting all the details just right. Yet Michael doesn't let his skill at managing minutia stop him from keeping the big thing the big thing. 

That's why Michael handles all of SIR's business development in the transportation, transit, and transportation demand management (TDM) categories. No matter the complexity of the project or RFP, Michael is equipped to dive right in, assess the needs, and pull all the pieces together. He also quickly connects with all project partners to make sure SIR understands the ultimate objective for the research sponsor, the community, and all other project stakeholders.

Michael boasts a long and successful career in the transportation, transit, and TDM sectors, both across the U.S. and abroad. At SIR he works with clients to help them tackle research and business issues, including strategic planning for transit and TDM programs, developing RFPs for new technologies (think ridesharing), or executing or evaluating large-scale commuter perceptions and attitudes studies.

You may just want to be careful talking about college sports around Michael. He's yet another disappointed UVA football fan, but hope springs eternal for UVA basketball.

Contact Michael at michael.norvell@sirhq.com.

Michael is on LinkedIn.