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SIR's Institute for Tomorrow think tank 

It's not about "predicting" the future. It's about planning for tomorrow.

The Institute for Tomorrow is SIR's in-house think tank, delivering insights on what's coming down the road by thoroughly analyzing the latest research. For SIR clients, the Institute's research-based trends analysis provides an additional lens that we can apply to our studies and strategy work elsewhere— keeping our clients ahead of the curve. 

SIR has been building our knowledge bank on the impact of generational dynamics in the workplace and marketplace for over a dozen years. Recognized as national authorities on Boomers, Gen Xers, and Millennials, and now the yet-to-be-named Generation "Z," our experts have organized key insights on trends shaping society, culture, and everything else about life in America.

Many clients first engage the Institute when looking for a futurist speaker for an event, conference, meeting, or workshop. SIR's full-service data-crunching and strategy capabilities can fit in seamlessly as the next step — or vice versa. 

Our Institute's insights come to life in engaging, customized, insightful keynote presentations from John Martin and Matt Thornhill. Watch videos, and learn more about the Institute and John and Matt as speakers on the full Institute for Tomorrow website.

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