This isn’t about predicting the future. It's about planning for tomorrow.

There are futurists, and then there are research-based futurists. SIR's Institute for Tomorrow (the IFT) delivers insights on what's coming based on research—our own and others'.

For over a dozen years SIR has been diligently adding to our institutional knowledge on the impact of generational dynamics in the workplace and marketplace. Recognized as national authorities on Boomers, Gen Xers, and Millennials, SIR has organized key insights around trends shaping society, culture, and everything else about life in America to predict what's coming, and what it means for organizations and communities.

Many organizations first engage the Institute for Tomorrow to come speak at an event, conference, meeting, or workshop about the future. Our insights come to life in engaging, customized, insightful keynote presentations from John Martin and Matt Thornhill. 

Learn more about the IFT and John and Matt as speakers on the Institute for Tomorrow website.