Helping America’s cornerstone industry stay relevant


An SIR Case Study | Back to OUR WORK

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SIR Client: Circle K

Challenge: In 2016, Circle K — the global convenient-store superpower — rolled out a new brand identity to unify its many smaller chains acquired over the years. The company's next challenge would be a bit tougher: how to make this already large brand even larger. Part of the answer would come from uncovering unique insights into the modern consumer.

Action: Leaders from SIR's Institute for Tomorrow think tank have joined Circle K executives at their international headquarters in Copenhagen and in key cities across the United States. We shared insights on the trends that will shape the convenient store industry — and everyone else — for years to come. Each speaking engagement has been tailored to the specific interests and needs of Circle K’s internal audiences.