If not us, who?

 
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Near the end of its three-year strategic plan, LeadingAge Virginia, the trade association for senior living providers, wanted to gain a firmer grasp on how they could better serve both its members and older adults in the Commonwealth. It turned to SIR to conduct research among all stakeholder groups and lead a workgroup of members to develop new products and services.

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Through one-on-one interviews and workshops, we helped develop concepts, which were then tested via online virtual community qualitative research. One winning concept proved to be a job-matching service for workers 55 and older and senior living operators. The other was a clearing-house to help develop and foster new product and service concepts to meet the needs of older adults in Virginia.

Both concepts are now being developed further and will soon be piloted in Virginia. If successful, these services may be offered through LeadingAge nationally.


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