Spreading the word about a vital service



One in four school children has vision and hearing impairment significant enough to affect learning. To grow its free pre-K vision and hearing screening program, MEDARVA Healthcare engaged SIR to enhance community awareness of the program’s scale, scope, and effectiveness.

First, we synthesized data covering the breadth of the service area, number of children screened by area, and referral rates across the Richmond region. Armed with these insights, we developed promotional materials showing the outcomes and impact to the community.

Today, MEDARVA is using these materials to gain funding commitments and partnerships from local businesses to drive referrals and increase screenings.

To that end, at the start of our engagement, MEDARVA had screened approximately 1,000 children in the greater Richmond metropolitan area. In the roughly three years following our work with the organization, that number had climbed to nearly 12,000, thanks in part to better promotion and increased awareness of the service and its benefits to the community.