AVAILABLE SPRING 2019
This new report, the first in an annual series, contains findings from a national study with over 4,000 Boomer respondents, ages 55 to 73 in 2019. In it, you’ll learn:
WHERE ARE BOOMERS NOW: Current mindsets and where they say they are on life’s journey.
WHAT BOOMERS WANT: Where and how they live today and their plans for tomorrow.
HOW TO REACH BOOMERS: What messages, media, and methods will effectively connect you to them.
THE BUSINESS CASE FOR BOOMERS: Key strategies for developing effective approaches to Boomers today.
ADDITIONAL RESOURCES: Tools and materials to help organizations capitalize on Boomers, including ten new rules for marketing to Boomers today.
YOU’LL LEARN INSIGHTS ABOUT:
The key step to take to optimize the Boomer opportunity beyond wellness, purpose, and engagement.
The small but profound shift in how you talk about your community to increase overall appeal for Boomers.
Ways to address your workforce issues using a strategy built around workers 55+.
The New Future for Senior Living: Insights for Understanding Boomer Consumers is available as a standalone report or paired with our broader report about Boomers and the longevity economy, Perception vs. Reality for Today’s Longevity Opportunity: Insights for Understanding Boomer Consumers.
Each report provides new data not available elsewhere, implications, and importantly, the opportunities that are created.
In-person presentations and workshops for senior leaders and boards are also available.