We are a new kind of strategic management consultancy, one that’s designed and staffed to meet the needs of organizations today — strategic, seasoned, data-driven, nimble, creative, and results-oriented.
We are a small band of curious minds eager to make a difference for our clients, our community,
and our world.
Founded in 1964, SIR helps companies, government agencies, nonprofits, and even entire communities solve today's problems and plan for tomorrow. We provide a highly customized approach to every assignment. Our team draws on our versatile strategic planning skills, and we deliver full-service support that includes primary market research (quantitative and qualitative), communications planning, change management, website optimization, leadership training around media, culture, diversity, and inclusion — and much more.
Chances are you’ve heard of many of the organizations that have turned to us: Walmart, Lincoln Financial, StoryCorps, Home Instead Senior Care, AARP, and even NASA. We’ve also worked for countless other Fortune 1,000 companies, healthcare systems, educational institutions, national and state-level associations, and destinations.
Our clients tell us we're skilled, sharp, and genuine. Our senior leaders have worked at some of the most respected marketing organizations in the business, from the Martin Agency to CRT/tanaka to Procter & Gamble.
We joined forces to build a strategic, creative, and responsive group that isn’t bogged down with corporate politics or distracting drama. To put it simply, we’re united around delivering results for our clients.
About SIR's Institute for Tomorrow think tank
SIR's work is informed by custom research — existing secondary research or primary research that we conduct. Yet we also bring in relevant insights from our strategic think tank, SIR's Institute for Tomorrow® (formerly the Boomer Project and GenerationsMatter).
Using a generational lens, the Institute researches and delivers insights on demographic and cultural trends shaping the future. We must be on to something — our insights have been featured in the Los Angeles Times, The Washington Post, Chicago Tribune, Toronto Star, Businessweek, Wall Street Journal, and Barron’s, and on NBC's nightly news, CBS news, MSNBC, and NPR’s "Morning Edition." On almost any given week, John Martin and Matt Thornhill are sharing the Institute’s insights as keynote speakers at conferences and events around the globe.