SIR is new kind of strategic management consultancy, one that’s designed and staffed to meet the needs of organizations today — strategic, seasoned, data-driven, nimble, creative, and results-oriented.
Founded in 1964, SIR (formerly known as the Southeastern Institute of Research) helps companies, government agencies, nonprofits, and even entire communities solve today's problems and plan for tomorrow. We provide a highly customized approach to every assignment. Our team draws on our versatile strategic planning skills, and we deliver full-service support that includes market research (quantitative and qualitative), communications planning, change management, web development, videography, staff training in media, workplace culture, and diversity and inclusion — and much more.
Chances are you’ve heard of many of the organizations that have turned to us: Wal-Mart, Lincoln Financial, StoryCorps, Home Instead Senior Care, AARP, and even NASA. We’ve also worked for countless other Fortune 1,000 companies, healthcare systems, educational institutions, national and state-level associations, and destinations.
Our clients tell us we're skilled, sharp, and genuine. Our senior leaders have worked at some of the most respected marketing organizations in the business, including the Martin Agency, CRT, and Procter & Gamble.
We joined forces to build a strategic, creative, and responsive group that isn’t bogged down with corporate politics or distracting drama.
To put it simply, we’re united around delivering result for our clients.
SIR's work is informed by custom research — existing secondary research or primary research that we conduct. Yet we also bring in relevant insights from our strategic think tank, SIR's Institute for Tomorrow® (formerly the Boomer Project and GenerationsMatter).
Using a generational lens, the Institute researches and delivers insights on demographic and cultural trends shaping the future. We must be on to something — our insights have been featured in the Los Angeles Times, The Washington Post, Chicago Tribune, Toronto Star, Businessweek, Wall Street Journal, and Barron’s, and on NBC's nightly news, CBS news, MSNBC, and NPR’s "Morning Edition." On almost any given week, John Martin and Matt Thornhill are sharing the Institute’s insights as keynote speakers at conferences and events around the globe.